Beth Shapouri is an award-winning beauty, wellness, and lifestyle copywriter for leading global publications and disruptive consumer brands.
About Me
Welcome! I’m a writer/editor with expertise in beauty and wellness and an eye for shaping elevated and differentiated voices that work across platforms. I’ve honed my skills with fulltime positions at places like Pvolve, FEKKAI, Glamour.com and Us Weekly—as well as my freelance work for Allure, Allure.com, Cosmpolitan.com, Elle.com, Harpersbazaar.com, O The Oprah Magazine, Magnolia Journal, Marie Claire, and more.
From breaking down the complicated science of aging in outerspace to co-hosting a podcast about the world of celebrity glam squads to crafting ads and newsletters that foster strong CTRs, I’ve done it all—and then some. Oh, and I have a National Magazine Award for writing about circumcision for New York Magazine. Yeah, I didn’t see that coming either, but I was happy to accept it nonetheless.