Copywriting

Experience in voice crafting, editorial calendar, brand book, video and static ads, direct-to-consumer email newsletters, packaging and packaging collateral, in-store signage, PDPs, PLPs, educational campaign pages, homepages, landing pages, and blog posts.

Brand-Defining Home and Landing Pages

Beth Shapouri Pvolve Homepage

Campaign + Retailer Key Visuals

Ad copy

Pvolve clickbait ad campaign
Pvolve ad copywriting--awareness top funnel

Long-form Blog Posts

CRM/newsletters/emails

Pvolve CRM email copy
Bastide email copy
Hair copywriting example--volumizer
Pvolve Beth Shapouri copywriting press proof CRM
FEKKAI CRM email copy
FEKKAI hair flowchart copy
Shampoo copywriting example

Social campaigns and copy